Lastly today, from the truly AWESOME site "Lost Remote" (bookmark it ... it primarily deals with TV, but the new media bits it posts are like a clinic almost every day) comes this gem:
Podcasts up tenfold in 2006:
> A new Forrester report finds that 10 percent of North Americans online downloaded a podcast at least once a month in 2006. Nearly half, 49 percent, of Gen X and Gen Ys downloaded podcasts at least once a week ...
So what's that mean? The piece does make note that simply repurposing alternative items (TV broadcasts, etc.) doesn't guarantee a winner.
But it is part of a growing mountain of evidence that simply writing well won't carry us through this whole "transition" thing. Be prepared to try new methods of communication, I guess I'm saying.
The recipe for success is trial and error over and over ... and then revisiting past failures from time to time to see if the atmosphere has changed.
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