Via the always wonderful Boing-Boing, here's a note on how eye-tracking studies have indicated how writing headlines in the passive voice can help boost, well, everything.
Because, remember, as grandpa always said, "Passive Voice = $$$"
Monday, October 22, 2007
Headline Writing tip (short)
Keeping myself from a long diatribe today ...
Via the always wonderful Boing-Boing, here's a note on how eye-tracking studies have indicated how writing headlines in the passive voice can help boost, well, everything.
Because, remember, as grandpa always said, "Passive Voice = $$$"
Boing-Boing
Passive Voice Is Redeemed For Web Headings
Via the always wonderful Boing-Boing, here's a note on how eye-tracking studies have indicated how writing headlines in the passive voice can help boost, well, everything.
Because, remember, as grandpa always said, "Passive Voice = $$$"
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